Running A Business During an Economic Downturn

Tuckedito

01 Dec 2022 • 8 min read

"During recessions, of course, consumers set stricter priorities and reduce their spending. As sales start to drop, businesses typically cut costs, reduce prices, and postpone new investments. Marketing expenditures in areas from communications to research are often slashed across the board—but such indiscriminate cost cutting is a mistake." Harvard Business Review