🥶 Winter Plan 📝
simple bullet point breakdown of an idea for this winter
🤠 Purpose
- Have a consistent location
- Show menu variety
- Create video content
- Test new ideas
- Prepackaged goods for farmers market future
🛒Set-up in the same place, on the same day, once a week
(January-March)
- Sell hot food as well as prepackaged for pickup.
- Post menu two days before.
- Potential Set-up Options: Produce Junction, Rhoads Garden, ...
🔥 Hot Food
- Offer a different menu each week (use menu matrix)
- 2 options, you pick, no substitutions
- Sell as full meals $16-$24 (come with beans and rice).
- New sauces weekly
- Offer online ordering
- Video of a meal being made in the cart around 4pm. Serve 430-7
- Nice to-go bags with branding on them
📦 Prepackaged Food
Branding with new logo
- Take preorders
- packaging stickers/label
- custom made aprons
Food options
an excerpt from this blog 👇🏻
👨🏻🌾 Farmers Market Plan
Thinking about doing some farmers markets. How’s this plan sound?
Tuckedito
📢 Marketing
Series called "TUCKEDito: In The Cart"
- Send out menu via email and other social channels (include prepackaged goods available)
- video of a meals being made in the cart (put up on social and then include in next weeks email blast
- Some sort of contest (winner gets a free meal next week)
- Catering photo pamphlets to hand out
- Customer Interviews?